Opinion · Columns from the desk
Opinion
Longer takes on how to read a print — and how to rehearse the trade that follows.
No. 01
2026-09-29
Micron Sep 30: A Pre-Market Briefing Card
Plain-English card for MU’s Wed AMC print — June guide, street range, and the three lines that matter after 4:30pm ET.
Continue reading →No. 02
2026-09-29
Carnival & CarMax Tuesday: Consumer Brief in Three Paragraphs
A desk brief for CCL and KMX — what to read first, what to ignore, and how it frames the week.
Continue reading →No. 03
2026-09-28
Why Beats Get Sold: Surprise Size Beats the Badge
Nearly half of EPS beats still closed lower next session in a recent US sample — how to read surprise size, not the headline.
Continue reading →No. 04
2026-09-28
Nike Thursday: How We Mark the Session on the Report Desk
NKE shares Thursday with Accenture. Our session-label checklist before the briefing goes out.
Continue reading →No. 05
2026-09-28
Accenture Thursday: Services Season Opener Brief
ACN as a budgets-and-bookings brief — why services language matters even if you trade consumer names Thursday.
Continue reading →No. 06
2026-09-27
After Micron’s 4:30 Call: Follow-Through Brief Template
A template for the post-call note — guide quote, Q&A spike, and what we will not claim overnight.
Continue reading →No. 07
2026-09-27
FactSet & Jabil Wednesday: The Data + Electronics Sandwich
FDS and JBL sit under Micron’s headline Wednesday. How the desk briefs them without drowning in semis copy.
Continue reading →No. 08
2026-09-26
Putting MU’s Implied Move in the Morning Note
How the desk cites options-implied move next to June’s guide without turning the note into options advice.
Continue reading →No. 09
2026-09-26
Jobs Friday Desk Stack After Earnings Week
Oct 2 jobs vs leftover earnings notes — how the desk reorders the morning rundown.
Continue reading →No. 10
2026-09-26
How to Read an Earnings Report Without the Noise
A five-step order: revenue quality, EPS context, margins, cash flow, then guidance — before you glance at the tape.
Continue reading →No. 11
2026-09-25
Vail Monday: Leisure as a Weather-and-Travel Proxy
MTN’s Monday brief as context for the week’s consumer cluster — without over-claiming.
Continue reading →No. 12
2026-09-22
October Banks & Megacap: Preview Slate to Pencil
A placeholder slate for October bank and megacap reports — upgrade dates only when confirmed.
Continue reading →No. 13
2026-09-22
Earnings Season Preview: The Five Prints That Matter
Which reports set the tone for the whole quarter — and the setups to rehearse now.
Continue reading →No. 14
2026-09-15
Guidance Beats EPS: The Only Line That Matters
Stocks drop on beats and rip on misses — because the market trades the outlook, not the quarter.
Continue reading →